Website Redesign, Local SEO & Digital Support for a Drainage Company

Clearflow Drains provides emergency drain and toilet unblocking services across Birmingham, the West Midlands and Coventry.

Client's goals

The original Clearflow Drains website had become outdated and difficult to improve. The business needed a more modern online presence that clearly explained its services, supported local search visibility and made it easier for customers to get in touch quickly. The main goals were to: Modernise the design and presentation Create clearer service and area pages Improve visibility for local drainage searches Make regular updates and optimisation easier Track phone calls, WhatsApp clicks and enquiry submissions Build a stronger platform for ongoing marketing

The Result

Clearflow Drains now has a faster, clearer and more professional website that better supports the way the business operates. The latest version offers improved performance and accessibility, stronger service and location content, and more reliable tracking across important enquiry actions. Ongoing local SEO work has helped the business achieve strong visibility for drain and toilet unblocking searches, with several target keywords reaching page-one and top-three positions across local searches. Social media activity has also contributed additional enquiries, with identifiable jobs generated through Facebook each month. WPManagers continues to support Clearflow Drains with website maintenance, SEO, social media marketing, Google Business Profile management and ongoing optimisation.
Neil, Clearflow Drains

WPManagers has worked with the business for over five years, supporting Clearflow Drains through several website redesigns alongside ongoing local SEO, Google Business Profile management, social media support, tracking and website maintenance.

What began as a redesign project developed into a longer-term working relationship focused on improving visibility, usability and lead generation for a local service business that relies on fast response enquiries.

The Project

The Clearflow Drains website has evolved through several stages.

The first major redesign was completed in 2021, followed by another redesign in 2024. The latest version launched in January 2026 as a custom-coded 11ty website, replacing the previous WordPress setup.

The latest site was built around speed, accessibility, local search and clear enquiry routes. Dedicated drain unblocking, toilet unblocking and service-area pages help visitors find relevant information quickly, while prominent phone, WhatsApp and callback options make it easier to request help.

WPManagers also provided:

  • On-page and off-page local SEO
  • Service and location page development
  • Reviews page setup
  • Google Business Profile management
  • Social media content and marketing support
  • Telephone, WhatsApp and form tracking
  • Organic landing-page reporting
  • Ongoing maintenance, updates and technical support

A few words from the client

“Adam had built a couple of websites for myself and other family members. He is really good at what he does with very reasonable prices. He listens to what you want and delivers quickly. I wouldn’t hesitate to use his service again.”
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